Plantsee

Role: UX, UI, Researcher.

Toolkit: Figma, Google Sheets, FigJam.

Client: Self-led.

Duration: 3 months.

This project is a fictitious scenario, completed as a part of Google's UX Professional Certificate.

Product

An app that helps users identify and diagnose problems with their plants at home.

Challenge

Design a user-friendly app that empowers new and inexperienced plant owners, helping them easily diagnose and care for their plants, while addressing the unique motivations and knowledge gaps of both young adults and elderly plant enthusiasts.

Research

Design + Ideate

Usability Test Findings

Prototype

Conclusion

Research

Understanding the User

To understand the relationship Brazilians have with their plants, we conducted secondary research using media articles. Findings revealed that, especially after the pandemic, Brazilians increasingly view plants as essential to their home environments, resulting in a surge in plant ownership.

This trend is particularly strong among new homeowners and young adults (ages 19–35) who are often drawn to plants for their aesthetic appeal, though many are still learning about plant care. Additionally, older adults show interest in plants as a hobby, forming another key user group with their own needs and motivations.

User Pain Points

(gathered from potential users interviews)

Lack of Plant Care Knowledge (Young Adults/New Homeowners)

Time-Consuming Care (For Elders)

Difficulty Diagnosing Plant Problems

Overwhelm with Information

Persona

Define + Ideate

Storyboarding

Wireframes

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1/5

Visual Design

Usability Test Findings

Users encountered difficulty navigating the "My Garden" screen, citing that the small icons and text were hard to view. They suggested using larger, more accessible buttons for improved usability.

While users appreciated the app's clean design, they found it challenging to quickly understand the plant care scheduling feature. They recommended adding clearer visual cues.

Prototype

Conclusion

As a newcomer to UX design, working on the Plantsee project provided an enriching experience in building an app from scratch. I found that establishing a cohesive brand identity and conducting in-depth research were essential to crafting a meaningful, engaging experience that resonates with users.

Through this process, I gained a deep appreciation for feedback and iteration, recognizing how these elements truly elevate a project’s impact.

Key Takeaways & Process Improvements:

Emphasize User-Centric Iterations: Regular feedback sessions and usability testing have shown me how even small changes can significantly enhance usability. Moving forward, I’ll integrate these more consistently to fine-tune each design stage
Refine Lo-Fi Prototyping for Clarity: I’ve learned that more polished lo-fi prototypes lead to clearer usability test results. For future projects, I’ll aim to fine-tune these initial prototypes to capture detailed feedback more effectively.

Looking ahead, I’m excited to continue evolving my work as more users engage with it, and I’m eager to bring these learnings into future projects, creating even more meaningful, user-centered experiences.